What is Woocommerce?

A quick guide that covers What is Woocommerce digital sales platform. And how it can help you set up your online store.

The final chapter in the ongoing story of e-commerce. Found our protagonist an unconventional ally named COVID-19. Data from the prolonged closures have contributed to a huge rise. In purchases made online in the last two years. And the trend of change from purchases in physical stores to digital. That has seen in recent years has accelerated to a few months.

Fortunately, it’s easier than ever to establish your online presence. With a plethora of ready-to-use e-commerce platforms, there has never been a better time to get into them.

I’m going to cover one of these platforms here, and I guess you guessed what I’m going to talk about.

Let’s look at Woocommerce

WooCommerce is an online store platform. Based on the most popular WordPress CMS system. It currently drives 28-29% of the e-commerce market, placing it ahead of competitors. Like Shopify, Magento, and even Amazon. This is not a trivial matter, and raises a simple question: Why?

Market share of e-commerce platforms (2020)

It’s free, forever

WooCommerce is open-source software and is thus free not only for download. And use but also for modification and expansion as required. This allows for lower costs in developing the site and allows for the removal of barriers. To learning and unnecessary hassle (which the site developers like).

She has many options

Based on the WordPress system, it has a wide range of plugins and design themes that can help your store.

No matter what the problems you face, chances are others have encountered. The same problems and developed solutions that can used. Some are premium or subscription-based, and others are completely free.

It was extensively supported

The platform maintained and enhanced by collaborators from around the world. All whom “work remotely” even before it became popular. Many thousands work with the platform every day. So it will not be necessary to go far to find someone who knows how to build a Woo Commerce site – or support an existing site.

She’s secure

Sucuri security industry leaders review Woo Commerce’s code base to ensure. That online stores and customer privacy are as secure as possible.

A shopping cart full of options

WooCommerce will make sure to easily cover. The e-commerce needs of most small (and probably much larger) businesses right out of the box. The full range of options is too wide to cover here. But I will focus on the important things and some notable additions.



The products are the bread and butter of any online store (literally, if by chance they are sold at your place). There are a variety of product types, from simple products to products with many options. To choose from and all of them can be associated and consolidated in a variety of ways.

Products can be physical or digital, so you are not limited to inventory. Or your site may sell services, downloads, or orders. Individual products provide a variety of standard options. Such as SKU, dimensions and dimensions, cross-selling, selling prices and promotions, and more.

Customers can navigate, sort, and filter products based on classification options and categories. The product display options are well supported. And will meet most of your requirements!

Shopping cart

The shopping cart familiar to everyone does exactly what is expected of it; no less.

Customers can check their buy amount and manage the products. They have added, change quantities or remove items as they wish. Various extensions such as a smart cart provide even more flexibility.


Here the customer’s details and address entered, shipping options. Taxes, order summary, and payment methods displayed. And this should come as no surprise – everything is ready to ordered quickly. Of course, you can expand and support subscriptions. So, you can offer regular deliveries or services on a regular basis.


You can set many potential destinations and charge by geographic. Area using shipping areas and shipping rates. Applied to specific products or product groups. If your needs are more complex, dynamic rate delivery may be more appropriate. And extensions are also available to support all popular courier services.


There is support for most major clearing providers. The options available of course depend on the provider. (for example, some provide better support for subscribers than others). So it is advisable to figure out which provider you would like to use! Basic payment options such as checks and local collection are also available.


Products can added to the total price or do not include tax. And different tax rates can be set for different countries. Of course, many plugins are also available. To support many tax types, exemptions, and automation.


Simple coupon types are available and provide features such as percentage. And fixed price discounts, end dates, and a variety of other usage restrictions. Extensions are available that allow you to expand this selection even further.


Woocommerce keeps track of your in-store statistics and provides reports on orders, customers, inventory, and taxes. This is a great way to track your store performance, and there are plenty of expansion options that can be integrated with other platforms and tailored to your needs.

The disadvantages

WooCommerce is a great option most of the time, but it does not suit everyone.

The disadvantages

Yes, but what if I have a very large inventory of products?

There are no explicit technical limitations, but you can get tangled up if you have a complex inventory with hundreds of product characteristics and cross-categories. Here we need to invest more in the server and developers will be able to help greatly.

Okay, but WordPress is the site management system I work with?

If you are not interested in using WordPress as a management system for your site, you may want to consider other options. However, WooCommerce comes with an API. This interface allows you to integrate the site with many other systems, so this can still be a worthwhile option.

Although WooCommerce provides a lot of great features right out of the box, you need a team of developers to help address your specific needs.

Thank you, come visit again

I hope you now understand what WooCommerce has to offer and how you can take advantage of this successful platform.

If you would like to explore WooCommerce as an option for your online store, please let us know.

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