How to improve the user experience on the site?

One of the most important things we want to pay attention to is the user experience. These are actually the collection of feelings experienced by the visitor while he is on our site. The user experience consists of several components.

In this article, I will detail 5 important things that help visitors to orient themselves and reach the desired information while visiting the site.

The home page is the showcase of the site and usually the first page that our customers will visit. Just like a storefront, the home page should display a taste of what awaits us if we continue to browse the site.

When we build the home page, we want to present in an attractive way the important parts of the site.

For example our services and products, information about the business owner, photo gallery, contact form, and more.

Each of these sections will appear with a button that will lead to further reading on the relevant page.

What is the role of “Header” on the site?

In the Header, which appears most often on all pages, you can see the company logo, the page menu on the site. You can also see icons of social networks, contact details with the business owner such as phone, email, and more. And sometimes the header also contains a search bar on the site.

It is also regular and appears most often on all pages.

It will usually contain the logo, contact details with the business owner, a site map, and a contact form or sign up for the newsletter.

user experience footer area

In order to give the site a professional and uniform look and to make it easier for the visitors to get around the site, we would like to give the site pages a uniform structure with fixed locations for each component.

The logo will be for example at the top of the page on the right or left (depending on the site language) or in the middle.

The page menu will be placed up and it is also desirable to move with the page scrolling down (sticky menu) so that at any given moment the visitor can move to another page without scrolling back to the top of the page.

Contact details with the business owner and a form for leaving details are usually placed at the bottom of the site’s pages.

footer UI

The importance of the page menu at the top of the page for user experience:

Our ambition as site owners is to provide the visitor with a pleasant, simple, and safe browsing experience. We want to make it as easy as possible for him and allow him to get to what he is looking for in the shortest and fastest way.

We can do this with a clear and distinct title at the top of the page and a menu that will indicate to the visitor where he is at any given moment and what other pages the site offers.

3. Consistent and uniform design

Consistency in site design means similar visibility across all pages of the site. For example, the main title of each page will be the same size, color, and of course font. The style of photos, buttons, and forms will be uniformly similar.

Visiting a site that is cluttered, cluttered, with many colors and fonts. this really will make it difficult for the visitor to orient himself. And make him feel confused and think he has accidentally moved to another site, including a negative user experience.

A pleasant experience on a “clean” site, ie: spacious, neat, with margins on the sides of the text, short paragraphs, headlines of similar design and uniform size, subheadings, images, uniform colors for links, and more – will make the site inviting and easy to visit and orient.

Consistent and uniform design

4. Breadcrumbs

The bread crumbs on the site allow the visitor to navigate and understand what the position of the page is in the hierarchy of site pages and how to easily return to the home page.

As with the sitemap, here too you can easily add the bread crumbs on WordPress sites.

You should place the row of bread crumbs under the main title of the page, at the top of the page.

One way to positively influence the ranking of our site in Google is to add to it internal links that will lead from one page to another in a logical and logical way.

Some examples of effective links we can add to our site:

  • At the end of a page that talks about the service we offer, we will add a button that will lead to a testimonial page with a positive opinion about the service or product.
  • At the end of an article that talks about a particular topic, we will add a link to a page that offers a service that meets the need that arose in the article.
  • Add a button that links the two parts of a long article.
  • Link between complementary products and a product we have just purchased or are interested in. Such as: “Customers who purchased this product were also interested in…”

In conclusion

The user experience is one of the most important issues in Website Design and development.

It will determine the ranking of our site in Google because one of the parameters that Google checks is the length of time you have been surfing the site.

The shorter the stay time, the more Google will conclude that this is a site that should not be promoted and recommended to visitors.

In addition, we want our customers to enjoy a visit to our site, derive value from it, and also consume the services or products we offer.

In addition, we want our customers to enjoy a visit to our site. They will also derive value from it and will also consume the services or products we offer.

A well-designed, inviting and aesthetic website will convey our message better. The more convenient the site is for use, the more it will allow the visitor to benefit from it.

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