Choosing color combinations for a website – can be a powerful tool for a web designer. An effective website is supposed to communicate in more ways than just words and images and this is where the topic of color psychology comes into the Website.
Its whole design language should influence the viewer in ways that are not even consciously conscious of him.
Colors can affect us in ways we usually do not understand.
Smart use of color on the site can affect mood, level of convenience, and purchasing behavior.
Poor use of color can alienate potential customers.
How do you decide which colors to use? Why do you use them?
- Choosing color combinations: Your favorite color
- Psychology of colors What do colors say?
- Choosing color combinations: the importance of white
- How to choose the colors of your website
- Choice of color combinations: background
- Choosing color combinations: the call to action
- The final product – colors for the site
- Summary according to the psychology of colors
Choosing color combinations: Your favorite color
What is your favorite color? If you’re a woman, chances are it’s blue, purple, or green. If you’re a man, it’s probably blue, green, or black. These are the colors that on average men and women respond best to.
- Red – alertness, urgency, passion, passion, love, anger, violence, and danger.
- Orange – joy, aggression, energy, warmth.
- Yellow – optimism, sunshine, hope, energy, and happiness. (Note: Yellow can be difficult to look at on a computer screen. Use discretion.)
- Blue – trust, confidence, calmness, responsibility, friendliness.
- Green – wealth, health, growth, renewal and the environment.
- Purple – royalty, creativity, wisdom, respect, status.
- Pink – romance, love, calm, femininity and friendship.
- White – purity, cleanliness and neutrality.
- Black – power, elegance, luxury and classicism.
Similarly, there are colors that the average man or woman hates. Women do not like orange, brown and gray.
Men do not like brown, orange, and purple colors.
If you are designing a web page, it is important to remember these colors. Care should be taken to use some of the ‘disliked’ colors. And it is probably best to avoid them as an initial color choice.
Psychology of colors What do colors say?
Color psychology greatly influences the choice of color combinations for a site – different colors say different things.
When you think of the environment, what is the first color that comes to mind? Chances are it’s green. If you are designing a website with an environmental focus, green will be an obvious choice, as it contributes to your message without using a single word and this is what is called color psychology.
Here are some of the unspoken definitions in color psychology:
- Blue – confident, relaxing, calm
- Green – environment, money, wealth
- Yellow – warnings, happiness, friendliness
- Orange – hurrying, urgency, active
- Black – luxury, cool, elegant
- Red – emergency, excitement, love
- Gray – neutrality, calmness, ability
Choosing color combinations: the importance of white
Starting with the choice of color combinations for the site, white is not a color-to-use choice. It’s a lack of color, but it still psychologically affects customers.
It conveys a sense of purity, honesty, and transparency and its use also make the web page much more inviting.
The contrast of a white background with dark text makes it easier to read the copy.
How to choose the colors of your website
When designing a website, you must first choose a dominant color and then start by choosing color combinations. This will probably be the dominant color of your logo and brand. This choice helps to strengthen your logo in people’s minds.
Choosing complementary color combinations for your website, no matter what message you are trying to convey. A collision in color combinations can make the customer feel uncomfortable looking at a website, and customers will leave your site immediately and look elsewhere.
From there, you want to choose some other complementary colors. There are many tools out there that can help you find the perfect color palette for your site.
Adobe color is a great tool for choosing colors that can help you choose combinations that work together naturally.
If you use professional help, a designer can give you advice and drafts with different combinations.
This way you can consider different options and choose the option that you feel will best suit your company image.
Choice of color combinations: background
No matter what color combinations you choose for your site, there will always be a background of the site that will highlight your color. This is why choosing a background color is so important.
You may want colors that will help your content stand out and not attract the attention of the viewer.
White and gray are usually great options, as these are considered neutral and will not attract the eye.
On the other hand, custom background design can actually show off the level of polishing that is lacking in many sites.
If your site promotes any type of graphic design, a compelling background element can be a vital selling point.
If you really want to reinforce your primary brand color, a lighter shade may be a great choice in the background.
As long as it is pale and allows the main content to shine, this can be a nice way to emphasize what your company is about.
Choosing color combinations: the call to action
Choosing color combinations for a website is what leads to the story of your website. Think about how your story fits in with the colors of the site. To make it stand out, you may want to use a completely different color that is not part of your site’s color scheme.
In some cases, colors like orange and yellow can be jarring.
But with a professional design, it can look great and really drive home the urgency of your call to action – without using a single word.
The color green can stand out.
It can be the perfect color to emphasize the call to action.
The final product – colors for the site
Remember, choosing color combinations for a website tells your story, so you need to be the one directing it. A talented web designer has the knowledge of color combination theory, design, and SEO to create professional color combinations for a website for display. And you can work with them to create the look you want.
A professional designer will work with you on the colors you want to locate so you can get the look and results you need.
Summary according to the psychology of colors
Choosing color combinations for a website can evoke emotions when we experience them. Not only that, they can change the way we think. Studies have shown that red increases our ability to concentrate and blue can increase creativity. Colors have power. What does your site show with color?
Choosing cool colors like blue and green usually influences, while warm colors like orange and red catch our attention. Color combinations can evoke subtle emotions and experiences.
Colors can also be used to describe the mood of your art.
Why not grab a pen and paper and try to depict your art in colors? Are the colors you peek at on your website? If your art evokes an orange, what kind of orange is it? Is it reddish-hard orange or tame orange? Below you will find some common associations that people with different colors have.
It is important to note that colors have different meanings across different cultures and in different situations. Sometimes red represents love and sometimes it represents violence.
It will depend on how you use your colors.
Also, there is no way to guarantee that the colors you choose will have the same effect on everyone, but again, art would probably be boring if it had the same effect on everyone.
How do you use color on your site? Tell us in the comments below!